We’ll soon introduce a series of updates to the Google tag and Google Tag Manager. These changes are designed to streamline your measurement setup, improve performance and management, and provide a more unified experience across Google’s tagging products.
On this page
Simplified user interface
Google tag and Google Tag Manager unification
Visual tagging
Simplified user interface
Google Tag Manager’s Overview page will now provide a more streamlined interface for the container and product. This redesign helps both new and experienced advertisers navigate their tagging setup more efficiently. Th…
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Updates to Google tag and Google Tag Manager
May 20, 2026
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Release notes
Release notes for Google Tag Manager May 14, 2026 Google tag gateway for advertisers integrations with Akamai and Fastly are now available This release introduces a streamlined integration to configure Google tag gateway for advertisers using Akamai or Fastly as your content delivery network (CDN). You can now authorize Google to automatically detect your CDN zones and inject routing rules directly from the Google tag interface, eliminating the need for manual configuration in the Akamai Control Center or Fastly dashboard. By automating the deployment of first-party measurement paths and geolo…Read more -
Announcement: Google tag and Tag Manager
The Google Tag Manager team is excited to announce that you will be able to deploy a Google tag within Tag Manager starting in early September. The Google tag will replace the Google Analytics: GA4 Configuration tag and comes with the following benefits: Enhanced integration with other Google products: The Google tag will load with the ability to send data to multiple Google product destinations. For example, Google Ads users will be able to configure their Google tag to send conversions via Tag Manager. Settings variables: The Google tag and GA4 Event tags will allow you to reuse parameters a…Read more -
Tag Manager for mobile apps – what's new
Implementation of Tag Manager for mobile apps works in tandem with the Firebase SDK. Google Tag Manager uses Google Analytics for Firebase’s events, params, and user properties as its input. Visit the Tag Manager developer documentation to learn how to get started with Android and iOS. Feature updates Container type: When you create a new mobile app container in Tag Manager, you will be asked to select a container type. For the most future-compatible setup for your mobile apps, choose the standard “iOS” or “Android” container types (which work with Firebase), not the “Legacy” types. App config…Read more -
Updates to consent mode for traffic in European Economic Area (EEA)
This article is for customers who use Google's online and offline solutions and receive data from end users in the European Economic Area (EEA). Google Ads Tutorials: Maintain tag-based remarketing by capturing consent For subtitles in your language, turn on YouTube captions. Select the Settings icon found in the video player, then select Subtitles/CC and choose your language. As a part of Google’s ongoing commitment to a privacy-centric digital advertising ecosystem, we are strengthening the enforcement of our EU user consent policy (EU UCP). Advertisers must adhere to the EU UCP to use ad pe…Read more