“Maybe my wish,” O’Brien told the class of 2026, is that “Harvard become the least important thing people know about you.”

After watching my tech consulting firm collapse during the financial crisis, I spent years intentionally learning what I’d missed.

BMW pioneered it in 2015. Bosch and Walmart followed. Now Wharton research shows why becoming a startup’s customer — not its investor — may be the smartest corporate innovation move of the decade.

The U.S. might be in the early days of a productivity boom without even knowing it.