Determine your type of creative
Ask yourself a few questions to help determine the goal of the creative you’re making and how that will affect its look and tone.
- Who is the main audience for this creative?
- Will this creative be used for an expressive moment, or a functional moment?
- Is this creative primarily digital, print, or environmental?
- Will this creative be used in a GitHub context, or an external context?
Read the key documentation
Learn about the brand attributes, foundations, and graphic elements that make up the GitHub brand.
Look at the brand in action
With the goal of your creative in mind, explore the examples in the brand in action section and see if there’s anything close to what you’re trying to create.
Take the next steps
We heavily discourage creating new base graphic elements (e.g shapes and illustrations) and recommend using what is readily available in our libraries to create fresh layouts and compositions, some of which are linked throughout this guide.
If you are a contractor or agency working for GitHub, reach out to your point of contact to get access to asset libraries, templates and working files for the designs shown in this guide.
Hubbers looking for assets should reach out to the #brand-marketing-design team.