{"id":14,"date":"2022-09-23T13:24:33","date_gmt":"2022-09-23T19:24:33","guid":{"rendered":"https:\/\/tugboatinst.wpengine.com\/?page_id=14"},"modified":"2026-03-17T15:28:35","modified_gmt":"2026-03-17T21:28:35","slug":"certified-evergreen","status":"publish","type":"page","link":"https:\/\/www.tugboatinstitute.com\/certified-evergreen\/","title":{"rendered":"Certified Evergreen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;132376&#8243;][vc_column width=&#8221;1\/1&#8243;]<style>.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);border:0}body .hero{background:#1e1e1e;background-size:cover;margin-top:0 !important;min-height:75vh;padding:5rem 0 5rem 0}body .hero__main{display:flex;flex-direction:column;gap:4rem;padding-top:25vh !important}@media(min-width: 576px){body .hero__main{display:grid;grid-template-columns:3fr 1fr;gap:2rem}}body .hero__content{align-items:flex-start;display:flex;flex-direction:column;gap:2rem}body .hero__media img{display:block;height:auto;margin:0 auto;max-width:100%}body .hero__overline{color:#fff;font-family:\"Gotham Medium\",sans-serif;font-size:1.125rem;line-height:1.3;margin:0}body .hero__title{color:#fff;font-family:\"Gotham Book\",sans-serif;font-size:clamp(1.5rem,2.5vw,3rem);line-height:1.2;margin:0}body .hero__description{color:#fff;font-family:\"Gotham Book\",sans-serif;font-size:1.25rem;line-height:1.5;margin:0}\/*# sourceMappingURL=hero.min.css.map *\/\n<\/style><script><\/script>        <div class=\"hero\" style=\"background-image: url(https:\/\/www.tugboatinstitute.com\/wp-content\/uploads\/2024\/12\/certified-evergreen.jpg)\">\r\n            <div class=\"hero__main limit-width row-parent\">\r\n                <div class=\"hero__content\">\r\n                                            <p class=\"hero__overline\">\r\n                            CERTIFIED EVERGREEN\u00ae                        <\/p>\r\n                                                                <h1 class=\"hero__title\">\r\n                            A rigorous process that validates a private company's commitment to long-term growth and success, assessed through the Evergreen 7Ps\u00ae principles.                        <\/h1>\r\n                                                                            <\/div>\r\n                <div class=\"hero__media\">\r\n                    <img decoding=\"async\" width=\"188\" height=\"204\" src=\"https:\/\/www.tugboatinstitute.com\/wp-content\/uploads\/2024\/12\/Certified-Evergreen-Logo.svg\" class=\"attachment-full size-full\" alt=\"\" \/>                <\/div>\r\n            <\/div>\r\n        <\/div>\r\n        [\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-225442&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;168901&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;10\/12&#8243;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-142367&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;755224&#8243; text_color_type=&#8221;uncode-palette&#8221;]Companies that are awarded Certified Evergreen status have undergone an extensive, rigorous assessment with the intention of continuous improvement and enduring excellence around values, practices, and people. The Certified Evergreen mark calls out the commitment to excellence and longevity that these businesses share.[\/vc_custom_heading][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;211537&#8243; css=&#8221;.vc_custom_1730925143091{margin-top: 80px !important;}&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;669841&#8243; css=&#8221;.vc_custom_1732130680842{padding-top: 15px !important;}&#8221;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-142367&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;184732&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1>What Does It Mean When a Company is Certified Evergreen?<\/h1>\n<p>[\/vc_custom_heading][vc_column_text text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;175014&#8243; text_color_type=&#8221;uncode-palette&#8221;]Certified Evergreen businesses prioritize long-term success and sustained growth over quick profits and high-value exits. These companies redefine success by focusing on their Purpose, putting People First, and making a lasting, positive impact on the world. They adhere to Evergreen 7Ps principles, which help them adapt and grow profitably for 100 years or more.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/12&#8243;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image media=&#8221;6004&#8243; media_width_percent=&#8221;100&#8243; lbox_full=&#8221;yes&#8221; lb_video_advanced=&#8221;yes&#8221; lb_autoplay=&#8221;yes&#8221; lb_muted=&#8221;no&#8221; uncode_shortcode_id=&#8221;942679&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;210849&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_row_inner row_inner_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; limit_content=&#8221;&#8221; uncode_shortcode_id=&#8221;186556&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_icon position=&#8221;left&#8221; icon_image=&#8221;6008&#8243; media_size=&#8221;77&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;124849&#8243; title=&#8221;Trust and Reliability&#8221;]Certified Evergreen companies are committed to being around for the long haul. This means you can trust that their products and services will continue to improve and be available for years to come. Their dedication to long-term success ensures that they won&#8217;t cut corners or compromise on quality.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon_image=&#8221;6009&#8243; media_size=&#8221;77&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;416792&#8243; title=&#8221;Community Impact&#8221;]Certified Evergreen companies are pillars of their communities. They provide good jobs and are committed to making a positive impact locally. Supporting these businesses means you&#8217;re contributing to the well-being and growth of your own community.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon_image=&#8221;6010&#8243; media_size=&#8221;77&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;161693&#8243; title=&#8221;Continuous Improvement&#8221;]Evergreen companies are committed to continual growth and learning. This means they are always looking for ways to innovate and improve, ensuring that you, as a customer, receive the best possible products and services.[\/vc_icon][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_icon position=&#8221;left&#8221; icon_image=&#8221;6011&#8243; media_size=&#8221;77&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;191664&#8243; title=&#8221;Employee Focused&#8221;]These companies put a strong emphasis on their employees&#8217; well-being. When employees are well taken care of, they&#8217;re more engaged, motivated, and dedicated to delivering the best products and services. This translates to better customer experiences and satisfaction.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon_image=&#8221;6007&#8243; media_size=&#8221;77&#8243; text_size=&#8221;h4&#8243; text_weight=&#8221;500&#8243; uncode_shortcode_id=&#8221;888469&#8243; title=&#8221;Built on Integrity&#8221;]Knowing that a company is Certified Evergreen means you can feel good about supporting a business that operates honestly with a focus on building long-term relationships. These companies are evaluated on their business practices and culture, ensuring they align with values of integrity and responsibility. By supporting Certified Evergreen companies, you\u2019re choosing to invest in businesses that are dedicated to creating lasting value for their customers, employees, and communities.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-225442&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;145908&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-142367&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;104766&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<h1>Meet our Certified Evergreen\u00ae Companies!<\/h1>\n<p>[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; icon_position=&#8221;left&#8221; uncode_shortcode_id=&#8221;883756&#8243; sep_color_type=&#8221;uncode-solid&#8221; sep_color_solid=&#8221;#50b848&#8243; el_width=&#8221;72px&#8221; el_height=&#8221;4px&#8221;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-142367&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;168967&#8243;]We are proud to recognize these remarkable businesses that are committed to Purpose-driven, long-term growth. Explore who they are below![\/vc_custom_heading]<style>.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);border:0}body .logo-grid{display:grid;grid-template-columns:repeat(4, 1fr);gap:0}body .logo-grid__item{display:flex;justify-content:center;align-items:center;background-color:#fff}body .logo-grid__item a{display:flex;justify-content:center;align-items:center;width:100%;height:100%;overflow:hidden}body .logo-grid__item img{max-width:100%;height:auto;min-height:120px;object-fit:contain;transition:transform .3s ease}body .logo-grid__item a:hover img{transform:scale(1.1)}body .logo-grid__item:nth-child(4n+1),body .logo-grid__item:nth-child(4n+2),body .logo-grid__item:nth-child(4n+3){border-right:1px solid rgba(81,186,75,.3)}body .logo-grid__item:nth-child(4n){border-right:none}body .logo-grid__item:not(:nth-last-child(-n+4)){border-bottom:1px solid rgba(81,186,75,.3)}@media(max-width: 768px){body 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h_padding=&#8221;2&#8243; top_padding=&#8221;4&#8243; bottom_padding=&#8221;4&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;245988&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;0&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;392284&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;750048&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_custom_heading text_color=&#8221;color-nhtu&#8221; heading_semantic=&#8221;h3&#8243; text_font=&#8221;font-142367&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;189465&#8243; text_color_type=&#8221;uncode-palette&#8221;]Curious to learn more about how to improve your Evergreen business?[\/vc_custom_heading][vc_separator sep_color=&#8221;&#8221; icon_position=&#8221;left&#8221; uncode_shortcode_id=&#8221;883756&#8243; sep_color_type=&#8221;uncode-solid&#8221; sep_color_solid=&#8221;#50b848&#8243; el_width=&#8221;72px&#8221; el_height=&#8221;4px&#8221;][vc_column_text text_color=&#8221;color-nhtu&#8221; uncode_shortcode_id=&#8221;825675&#8243; text_color_type=&#8221;uncode-palette&#8221;]<\/p>\n<p data-pm-slice=\"1 1 []\">The Evergreen Growth Navigator assessment is the perfect way to better understand how your company aligns with the Evergreen 7Ps principles and receive customized opportunities to fuel your company&#8217;s growth and success.<\/p>\n<p>[\/vc_column_text][vc_button button_color=&#8221;color-vyce&#8221; border_width=&#8221;0&#8243; link=&#8221;url:https%3A%2F%2Fwww.tugboatinstitute.com%2Fevergreen-growth-navigator%2F&#8221; uncode_shortcode_id=&#8221;541731&#8243; button_color_type=&#8221;uncode-palette&#8221;]Learn More[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/6&#8243; uncode_shortcode_id=&#8221;733837&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;105195&#8243; back_color_type=&#8221;uncode-solid&#8221; back_color_solid=&#8221;#efefef&#8221; css=&#8221;.vc_custom_1730925299585{margin-top: 0px !important;padding-top: 35px !important;padding-bottom: 35px !important;}&#8221;][vc_column width=&#8221;1\/3&#8243;]<style>.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0, 0, 0, 0);border:0}body .link-card{background-color:#fff;border-radius:0;display:block;height:100%;margin:0 !important;padding:3rem 2rem;transform:translateY(0);transition:background-color .3s,color .3s,transform .3s !important}body .link-card:hover{transform:translateY(-5px)}body .link-card:hover svg{stroke:#0b6738}body .link-card__inner{align-items:center;display:flex;gap:1rem;justify-content:space-between;height:100%}body .link-card__icon{display:block;height:112px;object-fit:cover;width:112px}body .link-card__title{color:#1e1e1e 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