Jaguar

Type 01. The name of a new era.   Type: A tradition dating back to 1951, first carried by the Le Mans-winning C-type.   0: Fully electric and zero tailpipe emissions. A complete reset.   1: The first in a new generation of Jaguars. Bold design, instinctive driving and an original take on the family name.   Type 01 marks the beginning of a new chapter, reimagined through exuberant modernism. Designed, developed and built in the UK, Type 01 carries forward the spirit that has always defined Jaguar: originality, presence and emotion. —— Vehicle shown is a prototype. Final production model may differ. Performed by professional drivers under closed test conditions. Do not attempt.

XJ Series I, E-type, XJ Coupé and Jaguar XJS. To move forward, Jaguar engineers returned to these icons. Not to revisit the past, but to understand what makes Jaguar unmistakable. The balance of performance, refinement and a sense of effortlessness. Those principles now shape the next chapter: An all-electric four-door GT, delivering over 1,000PS with millisecond responsiveness. The Jaguar embodies an engaging drive with deep reserves of power. Engineered to combine performance with exceptional composure. —— Camouflage vehicle shown is a prototype. Final production model may differ. Performed by professional drivers under closed test conditions. Do not attempt. Heritage vehicles shown not available for sale.

Trace the feeling. Before the new four-door GT, our engineers studied the vehicles that defined Jaguar. From E-type to XJ, each era was shaped by the same two instincts: power and refinement, in balance. That legacy continues today. —— Camouflage vehicle shown is a prototype. Final production model may differ. Performed by professional drivers under closed test conditions. Do not attempt. Heritage vehicles shown not available for sale.

When the E-type landed at the 1961 Geneva Auto Show, the world stood in awe. With its sculpted bonnet, bullet-shaped form and 150mph performance, it was a true statement of intent. A rejection of convention. Moments like this define Jaguar - from XKSS to XJS, and now Type 00. Original then. Original now. —— Type 00 is a non-production vehicle.

Born bold. From our earliest days, Sir William Lyons championed exuberant colour and striking design. Two-tone bodies, plush interiors, and a welcome departure from the uniform black cars of the day. That spirit was reimagined through the vibrant palettes of the SS models and E-type, and lives on today in Type 00. Original then. Original now. — Type 00 is a non-production vehicle.

In every era of our history, Jaguar has evolved. Our spirit of reinvention courses through the aeronautically inspired XKSS, the bullet-shaped E-type, the expectation-defying XJS, and now Type 00. Original then. Original now. —— Type 00 is a non-production vehicle.

The cold snap. In the Arctic Circle, the four‑door GT prototype shows its ability in ‑40°C winter testing. —— Vehicle shown is a prototype. Final production model may differ. Performed by professional drivers under closed test conditions. Do not attempt.

Instinctive precision. Even at -40°C. Our four-door GT prototype faces extreme winter testing on Arjeplog’s frozen lakes in the Arctic Circle, for what will be the most powerful Jaguar road car ever made. As part of the development programme, Jaguar engineers are tuning control systems of electric propulsion and chassis technologies to deliver true Jaguar dynamics, performance and comfort. Advanced all-wheel-drive technology with Intelligent Torque Vectoring puts the power where it’s needed more quickly and accurately than ever before - for a rewarding and confidence-inspiring drive in all conditions. ___ Vehicle shown is a prototype. Final production model may differ. Performed by professional drivers under closed test conditions. Do not attempt.

For the London type. Four originals meet 91 Knightbridge. Celebrating 90 years of fearless design. — Type 00 is a non-production vehicle.

“A Jaguar should be a copy of nothing.” - Sir William Lyons, our Founder.   90 years of fearless design, told through four originals:   Type 00, an evolution shaped with conviction. XJS, bold in proportion and unapologetically distinct. E-type, a form so dramatic it redefined beauty. SS1, a low, daring silhouette that set our intent.   Objects of desire, shaped by our founding ethos.   —   Type 00 is a non-production vehicle.