We appreciate the discipline required to maintain a clear product vision amidst the noise of a new fiscal year. Effective roadmap planning isn't about generic aspirations; it is about rigorous prioritization. To assist in your Q1 calibration, we consulted Matthew Forsythe to identify the specific professional objectives that yield the highest return on engineering time.
Google Play business community
IT Services and IT Consulting
Mountain View, CA 66,702 followers
Best practices, insights and news to grow your app or game. This is an official Google Play channel.
About us
Catch up on 2025’s top launches that helped your apps and games businesses grow → goo.gle/play-notes-25 Follow us on Twitter (@GooglePlayBiz). Subscribe to our newsletter: https://goo.gle/news-signup
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https://play.google.com/console/about/
External link for Google Play business community
- Industry
- IT Services and IT Consulting
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- 10,001+ employees
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- Mountain View, CA
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- App Discovery, App Monetization, Apps & Games, App Engagement, Games Discovery, Games Monetization, Games Engagement, Mobile Apps, App Business, Game Business, Mobile Innovation, Mobile Business Success, Developer Success, App Launches, Game Launches, Android Apps, Android App Development, Android Developers, Android Games, Android, and Play Console
Updates
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ICYMI: We are highlighting a period of substantial growth and development for Google Play. Sam Bright recently provided an overview of our Q4 performance, emphasizing systemic improvements in personalization, gaming, and commerce.
As we kick off an exciting 2026, I’m taking a moment to celebrate the milestones that got us here. Our Q4 edition of The Latest from Google Play highlights our progress across deeper personalization, immersive gaming experiences, and a more secure, frictionless commerce engine. From introducing a specialized store UI for Android XR to scaling Play Games Leagues and launching digital gift cards, the team accomplished a lot in just a few short months. We also had the chance to hear from our community during recent partner events, from Brussels to Shenzhen. These opportunities to connect with the Play community are vital to ensure we provide the tools developers need. A huge thank you to our users and developers for helping us gear up for a big year ahead. Your needs and feedback are truly at the heart of everything we do.
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A crush A misunderstanding A viral hit Meet our "Best of Play" winner: The Guy She Was Interested in Wasn’t a Guy at All by Sumiko Arai. It’s the charming, quirky coming-of-age story that took the internet by storm. Find out why readers (and judges) love it. 💚 See all the winners: https://goo.gle/4qzcPRQ
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Enjoy more control when you send changes for review with Play Console’s new Save for later feature. Hold back changes that aren’t ready, and manage updates and issues with greater flexibility. https://goo.gle/4qCDD3T
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Stop studying. Start speaking. Meet Pingo Learn, our "Hidden Gem" winner for 2025! Forget boring drills. Pingo uses AI to act as your supportive, native-speaking friend, helping you turn awkward pauses into natural conversation. Discover why it won in the US, UK, and LatAm: https://goo.gle/3LNwQ88
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Google Play business community reposted this
As we kick off an exciting 2026, I’m taking a moment to celebrate the milestones that got us here. Our Q4 edition of The Latest from Google Play highlights our progress across deeper personalization, immersive gaming experiences, and a more secure, frictionless commerce engine. From introducing a specialized store UI for Android XR to scaling Play Games Leagues and launching digital gift cards, the team accomplished a lot in just a few short months. We also had the chance to hear from our community during recent partner events, from Brussels to Shenzhen. These opportunities to connect with the Play community are vital to ensure we provide the tools developers need. A huge thank you to our users and developers for helping us gear up for a big year ahead. Your needs and feedback are truly at the heart of everything we do.
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True innovation speaks a universal language. Spotlight 🔛: Chants of Sennaar, the title that took home Best Indie Game in 2025 honors in the US, Europe, and Latin America. By weaving mechanics around decoding languages to bridge divides, it represents the kind of boundary-pushing creativity we love to see. See what defines the gold standard on Google Play and find the spark for your next game. Explore the full list: https://goo.gle/4sPB0xg
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How does Spotify master discoverability in 180+ markets? 🌍 The secret lies in their partnership with Google Play. Watch how they leverage the Engage SDK to build personalized, innovative experiences for millions of users. 💡🎧 Watch the full breakdown here → https://goo.gle/3LNbUy7
Android Developer Story: Spotify drives discovery & engagement on and beyond the Play Store
https://www.youtube.com/
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We’re committed to a safe ecosystem where developers thrive. 🛡️ Our 2025 webinars covered key policy updates, best practices, and tips to avoid violations. Missed a session? Access the full archive for a smoother publishing experience. Watch here: https://goo.gle/4srKr5w