{"id":18456,"date":"2022-09-16T09:43:44","date_gmt":"2022-09-16T08:43:44","guid":{"rendered":"https:\/\/www.hlb.global\/?page_id=18456"},"modified":"2026-04-02T16:41:52","modified_gmt":"2026-04-02T15:41:52","slug":"hlb-survey-of-business-leaders","status":"publish","type":"page","link":"https:\/\/www.hlb.global\/insights\/hlb-survey-of-business-leaders\/","title":{"rendered":"HLB Survey of Business Leaders"},"content":{"rendered":"

HLB Survey of Business Leaders<\/h1><\/h1>\n<\/div><\/div><\/div>

Capturing insight into today\u2019s most pressing business issues<\/span><\/h4><\/p>\n<\/div><\/div><\/div><\/div>
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What is the HLB Survey of Business Leaders?<\/strong><\/span><\/h2>\n<\/div><\/div><\/div><\/div><\/div><\/div>

First launched in 2020, the HLB Survey of Business Leaders is an annual global piece of research, capturing insight into today’s most pressing business issues through conversations with senior executives from mid-market sized companies.<\/span><\/p>\n

Survey data collection takes place once a year during the final quarter of the calendar year, and includes responses from 45+ countries and a multitude of sectors. You can find out more about our research methodology here<\/a>.<\/span><\/p>\n

Our survey findings can be discovered through both the most recent reports and survey archive on this page, as well as being referenced in many of our year-round HLB Insights articles. The data is segmented extensively and utilised in publications produced across the HLB global network.<\/span><\/p>\n

Now in its seventh consecutive year, we aim to continue to produce valuable insight from and for leaders in the mid-market, that help navigate today’s challenging business landscape and inform important strategic decision-making.<\/span><\/p><\/div><\/div><\/div><\/div><\/div>

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Insight<\/p><\/div><\/div>

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HLB InsightsAI<\/a><\/h2><\/header>\r\n

Global perspectives, personalised insight. Talk to our data with HLB InsightsAI and discover more from the HLB Survey of Business Leaders research, with a full back catalogue of data. Ask our AI chatbot questions tailored to your own role, industry, or region and quickly discover a broad depth of relevant...<\/p><\/div><\/div><\/div>

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Explore our 2026 global and regional findings<\/h2><\/h1>\n<\/div><\/div><\/div>\r\n\t
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HLB Survey of Business Leaders: Reinventing transformation in volatile times<\/a><\/h2><\/header>\r\n

Find out detailed insights on the subject of reinventing transformation in volatile times, in the HLB Survey of Business Leaders 2026. We review key topics such as the risk radar,...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: European outlook – Competing under pressure<\/a><\/h2><\/header>\r\n

European leaders enter 2026 with measured optimism. Only 40% expect the rate of global growth to increase, around 1.5 times lower than the global average. This wariness stems from operating...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: APAC outlook – Growing with intent<\/a><\/h2><\/header>\r\n

The Asia Pacific (APAC) region enters 2026 in a position of relative strength. Regional GDP growth outperformed expectations in 2025, driven by strong exports and sustained digital investment. 41% of...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: North America outlook – Operating in the new paradigm<\/a><\/h2><\/header>\r\n

North America has emerged from a year of pronounced political and economic changes. Business sentiment mirrors the regional balance between disruption and resilience; over half of leaders say they are...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: LATAM outlook – Recalibrating for 2026<\/a><\/h2><\/header>\r\n

Optimism is returning across Latin America. Nearly one and a half times more leaders now expect global growth to accelerate, and confidence at the firm level has strengthened sharply. Almost...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: Middle East & Africa outlook – Margin gains to market expansion<\/a><\/h2><\/header>\r\n

Leaders across the Middle East and Africa enter 2026 with the most positive outlook among their global peers. Nearly three-quarters expect the rate of global economic growth to increase this...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: Manufacturing sector outlook – Growth optimism in a high-cost world<\/a><\/h2><\/header>\r\n

Manufacturing leaders enter 2026 with a markedly different mindset to that of the early 2020s. Confidence has returned, but it is a measured confidence. Our HLB Survey of Business Leader...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: Retail sector outlook – Confident growth in an age of embedded risk<\/a><\/h2><\/header>\r\n

Retailers are no longer reacting to crisis conditions; they are building strategies to match that continued uncertainty, according to the HLB Survey of Business Leaders 2026. Execution capability, particularly around...<\/p><\/div><\/div><\/div>

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HLB Survey of Business Leaders 2026: Technology sector outlook – Transformation in a complex risk landscape<\/a><\/h2><\/header>\r\n

The technology sector has entered 2026 with renewed confidence. After several years defined by inflationary pressure, capital constraints, and rapid shifts in customer demand, technology leaders are now looking ahead...<\/p><\/div><\/div><\/div>

HLB Survey of Business Leaders archive<\/h2><\/h1>\n<\/div><\/div><\/div>\r\n\t
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Survey of Business Leaders 2025<\/a><\/h2><\/header>\r\n

Find out detailed insights on the subject of powering-up your profitability, with a focus on efficiency over expansion, in the HLB Survey of Business Leaders 2025.<\/p><\/div><\/div><\/div>

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Survey of Business Leaders 2024<\/a><\/h2><\/header>\r\n

We explore the core trending topic of how organisations are embracing AI for competitive advantage in 2024's HLB Survey of Business Leaders research.<\/p><\/div><\/div><\/div>

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Survey of Business Leaders 2023<\/a><\/h2><\/header>\r\n

Discover the challenge business leaders face in leading through a perfect storm in the HLB Survey of Business Leaders 2023.<\/p><\/div><\/div><\/div>

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Survey of Business Leaders 2022<\/a><\/h2><\/header>\r\n

HLB's Survey of Business Leaders 2022 explores the actions CEOs are taking to power innovation and growth, as well as what threats are high on their risk radar.<\/p><\/div><\/div><\/div>

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Survey of Business Leaders 2021<\/a><\/h2><\/header>\r\n

HLB's Survey of Business Leaders 2021 insights aim to inform and stimulate the debate on the actions businesses take to achieve their post-pandemic vision.<\/p><\/div><\/div><\/div>

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Survey of Business Leaders 2020<\/a><\/h2><\/header>\r\n

HLB's inaugural Survey of Business Leaders aims to inform and stimulate the debate on how businesses are preparing for the decade ahead.<\/p><\/div><\/div><\/div>

2024 Sector insights<\/h3><\/h1>\n<\/div><\/div><\/div>\r\n\t
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Is optimism waning: Business Services sector outlook<\/a><\/h2><\/header>\r\n

There are mixed projections from business services leaders about general global growth throughout 2024. Leaders now accept a growing range...<\/p><\/div><\/div><\/div>

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Disruption and opportunity: Technology sector outlook<\/a><\/h2><\/header>\r\n

As a key enabler for business adoption, keeping abreast of new technologies could be essential to ensure survival and success...<\/p><\/div><\/div><\/div>

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Retailers look to AI to face macro risks: Retail sector outlook<\/a><\/h2><\/header>\r\n

How do Retail business leaders intend to prepare for 2024? How will they tackle changes to the international landscape, and...<\/p><\/div><\/div><\/div>

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Forging their own path to growth: Agriculture, Food & Beverage sector outlook<\/a><\/h2><\/header>\r\n

It\u2019s clear that leaders in the agriculture, food and beverage sectors are facing exceptional change. How will they harness new...<\/p><\/div><\/div><\/div>

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Emerging tech and cautious optimism: Real Estate sector outlook<\/a><\/h2><\/header>\r\n

We deep-dive into 2024's Survey of Business Leaders findings from the Real Estate & Construction (RE&C) sector, to unveil the...<\/p><\/div><\/div><\/div>

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Taking on change head-on: Manufacturing sector outlook<\/a><\/h2><\/header>\r\n

We dive into how manufacturing sector leaders are navigating the complexities of 2024, capitalising on shifts in the global business...<\/p><\/div><\/div><\/div>

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Optimism and change: Financial sector outlook<\/a><\/h2><\/header>\r\n

Here we illustrate Financial Services' position vis-\u00e0-vis the broader economy, seeking to unveil the sector's priorities for 2024 and explore...<\/p><\/div><\/div><\/div>

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Lesley Hornung<\/a><\/h2>

Chief Marketing Officer<\/p><\/header>\r\n

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Email<\/a><\/p>