A practical guide to help brands, creatives and communicators break the silence on sustainability, and share their impact with courage and confidence.
Available in English, Portuguese and Spanish
We’ve spent years calling out greenwashing.
And let’s be clear, this work is far from done. Greenwashing is still everywhere: distorting markets, delaying action and undermining trust.
We will continue to challenge it.
But right now — something else is happening alongside it.
Something quieter, but just as dangerous, and it’s creating a new kind of risk.
The GreenSHOUTING Guide arrives at a pivotal moment:
to equip creative teams to communicate sustainability progress with confidence, credibility and cultural impact.
From greenhushing to greenSHOUTING
Despite headlines suggesting corporate retreat, only 8% of companies have materially rolled back their sustainability commitments, according to Harvard Business Review.
Meanwhile, 53% are holding steady, while 32% are expanding their efforts.
The challenge then is visibility: most organisations are still taking action, but are hesitant to communicate it.
And in today’s information environment, that gap doesn’t stay empty.
It leaves a void where misinformation spreads faster than truth
To close this gap, drawing on insights from public sector leaders and more than 15 brands, the guide demonstrates how transparency, honesty and courage can drive real change.
Featuring a practical framework built on three steps: a robust sustainability strategy, checking your claims, and the ‘Seven Dials of Greenshouting’ – a set of communication principles that emphasise demonstrable progress over aspirational perfection.
Download the free guide below.
Access The GreenSHOUTING Guide below and support your team to build a shared practice of transparent, climate‑honest communication with courage and confidence.
Designed to support communications leaders including:
Brands navigating climate claims, storytelling, and responsibility in a landscape where silence is becoming as risky as greenwashing.
Agencies shaping strategy, creative, and client guidance, and increasingly accountable for the cultural impact of the work they produce.
Consultants working across marketing, sustainability, and leadership who need clarity, confidence, and credible frameworks to speak openly about progress.
Creators and influencers who want to use their platforms ethically and effectively, helping close the sustainability visibility gap.
Anyone with an interest in communicating sustainability with integrity, wherever you sit in the ecosystem.
Find out where the GreenSHOUTING Guide is showing up, from launches to panels to community conversations.
A free webinar with Creatives for Climate, B Lab & Nice and Serious.
Join us for an open and bold conversation about what it means to continue to drive forward change. This free webinar will bring together leading voices from across forward-thinking brands and civil society organizations to offer insights and a pathway forward on what it means to continue to speak up on sustainability, responsibly and collectively, when it matters most.
Date: 8th April 2026
Location: Zoom Online Webinar
Time: 5pm GMT+2
A movement‑building retreat hosted by B Lab U.S. & Canada for the B Corp community.
Join B Lab U.S. & Canada for the annual B Corp Champions Retreat, a catalytic gathering for the B Corp movement, bringing together values‑aligned leaders to deepen connections, align on purpose, and move from ideas to action. This year’s theme, Ripples to Waves, explores how individual and collective efforts can create meaningful, lasting impact across the global economy.
Date: 21 - 23 April 2026 (3 days)
Location: Baird Center, Milwaukee, WI
Time: 9:00 AM - 4:00 PM CDT (daily)
A global nonprofit transforming the global economy to benefit all people, communities, and the planet.
A global nonprofit equipping the creative ecosystem to preserve truth and accelerate systemic change.
A purpose-driven creative-agency and certified B Corp that wants to make people demand better by only creating work the world needs.
You’ve explored the tools — now apply them in practice.
We deliver trainings, workshops or in-person talks across companies, festivals and more.
Co-funded by the European Union under the PENCE project. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EACEA. Neither the European Union nor EACEA can be held responsible for them.