{"id":66880,"date":"2021-12-10T12:29:00","date_gmt":"2021-12-10T17:29:00","guid":{"rendered":"https:\/\/wpvip.com\/?post_type=resource&#038;p=66880"},"modified":"2026-05-12T03:50:38","modified_gmt":"2026-05-12T07:50:38","slug":"wordpress-vip-roi","status":"publish","type":"resource","link":"https:\/\/wpvip.com\/resource\/wordpress-vip-roi\/","title":{"rendered":"Are you looking for the WordPress VIP ROI?"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Are you looking for the WordPress VIP ROI?\" title=\"Are you looking for the WordPress VIP ROI?\" src=\"https:\/\/player.vimeo.com\/video\/655541182?dnt=1&#038;amp%3Bapp_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/24337018.fs1.hubspotusercontent-na1.net\/hubfs\/24337018\/Download%20Files\/Case-Studies\/WpVip_CaseStudy_tei_of_wordpress_vip.pdf\" target=\"_blank\" rel=\"noopener\">Read now<\/a><\/div>\n<\/div>\n\n\n\n<p>Your content management system should be a platform for driving growth, not a money pit.&nbsp;<\/p>\n\n\n\n<p>Hard to use, expensive, vulnerable, and unreliable CMSes hold back organizations. And leave content creators in the dark when it comes to measuring their impact or deciding what to do next.&nbsp;<\/p>\n\n\n\n<p>A new commissioned Total Economic Impact (TEI) Study commissioned on behalf of Automattic says organizations who use WordPress VIP, our CMS, can realize a 415% return on their investment. Or 5x, if you prefer. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" height=\"540\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?w=1032\" alt=\"\" class=\"wp-image-67477\" style=\"object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=120,63 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=280,147 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=768,402 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=1032,540 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=416,218 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=829,434 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=930,487 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=320,168 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=480,251 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=960,503 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=660,345 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=850,445 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=720,377 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/TEI_ReportStat_V2_1536x804-1.png?resize=700,366 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><figcaption class=\"wp-element-caption\">Source: Forrester Consulting Total Economic Impact (TEI) Study<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-here-s-why-forrester-consulting-says-wordpress-vip-makes-a-difference\">Here\u2019s why Forrester Consulting says WordPress VIP makes a difference:<\/h3>\n\n\n\n<ol class=\"wp-block-list extended-list-primary--numbered extended-list-secondary--numbered extended-list-tertiary--numbered\">\n<li>Ease of use and maintenance drive efficiency and cost savings<\/li>\n\n\n\n<li>Faster, less expensive development<\/li>\n\n\n\n<li>Better reliability and security<\/li>\n\n\n\n<li>Improved business results from analytics<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"discover-what-an-agile-cms-built-for-growth-can-do-for-your-business-read-the-study\">Discover what a CMS built for growth and flexibility can do for your business.&nbsp;<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/24337018.fs1.hubspotusercontent-na1.net\/hubfs\/24337018\/Download%20Files\/Case-Studies\/WpVip_CaseStudy_tei_of_wordpress_vip.pdf\" target=\"_blank\" rel=\"noopener\">Read the study<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;With WordPress VIP, costs come down across the board.&#8221;<\/p><cite>\u2014 Associate director of IT, pharmaceuticals<\/cite><\/blockquote><\/figure>\n\n\n\n<p class=\"has-body-01-short-font-size\"><strong>TEI framework and methodology<\/strong><\/p>\n\n\n\n<p class=\"has-body-01-short-font-size\">From the information provided in the interviews, Forrester constructed a Total Economic Impact\u2122 framework for those organizations considering an investment in WordPress VIP. The objective of the framework is to identify the cost, benefit, flexibility, and risk factors that affect the investment decision. Forrester took a multistep approach to evaluate the impact that WordPress VIP can have on an organization.<\/p>\n\n\n\n<div class=\"wp-block-group is-style-padding-1 related-content-block is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-bold-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading is-style-support-text-1 is-style-supporting has-heading-3-font-size\">Related content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"600\" height=\"314\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?w=600\" alt=\"\" class=\"wp-image-117625\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg 600w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?resize=120,63 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?resize=280,147 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?resize=416,218 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?resize=320,167 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2021\/12\/top4ways.jpeg?resize=480,251 480w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">Top 4 Ways Media Companies Use Content to Drive Revenue<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/blog\/media-companies-revenue\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"581\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1032,581\" alt=\"Hands holding tablet showing ebook 'How WordPress VIP &amp; Parse.ly Reduce Total Cost of Ownership' with WordPress logos on dark background.\" class=\"wp-image-116804\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png 2160w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=120,68 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=280,158 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=768,432 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1032,581 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1536,864 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=2048,1152 2048w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=416,234 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=829,466 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=930,523 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=320,180 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=480,270 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=960,540 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=660,371 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=850,478 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=720,405 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=700,394 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-layout-flex wp-container-core-group-is-layout-fe9cc265 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">How WordPress VIP &amp; Parse.ly Reduce Total Cost of Ownership<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/resource\/total-cost-of-ownership-wordpress-vip-parsely\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A new study confirms it can be 415% for organizations who use our 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