{"id":113500,"date":"2024-11-25T09:28:35","date_gmt":"2024-11-25T14:28:35","guid":{"rendered":"https:\/\/wpvip.com\/?post_type=case-study&#038;p=113500"},"modified":"2026-04-21T06:12:41","modified_gmt":"2026-04-21T10:12:41","slug":"her-campus-media","status":"publish","type":"case-study","link":"https:\/\/wpvip.com\/case-studies\/her-campus-media\/","title":{"rendered":"Her Campus Media Drives Growth by Standardizing on WordPress VIP &amp; Parse.ly"},"content":{"rendered":"\n\n\n<p><a href=\"https:\/\/www.hercampusmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her Campus Media<\/a> is the No. 1 portfolio of Generation Z media brands. Founded 15 years ago by three Harvard University undergrads, and with chapters at hundreds of college campuses, Her Campus Media is devoted to telling stories important to their Gen Z audience.<\/p>\n\n\n\n<p>Today the Her Campus Media portfolio includes three major websites that receive millions of monthly visits: HerCampus.com, the leading media platform dedicated to college women, SpoonUniversity.com, where pop culture and food news meet; and CollegeFashionista.com, the premier community empowering college students to harness their love for all things fashion and beauty. <\/p>\n\n\n\n<p>The Her Campus Media websites are powered by college journalists covering both national and local content. Campus chapters operate at over 300 colleges worldwide, with each chapter operating its own localized site unique to their college or university.<\/p>\n\n\n\n<p>Her Campus Media\u2019s flagship brand Her Campus was launched with its founding in 2009, and it then acquired College Fashionista and Spoon University both in 2019.&nbsp; As Her Campus Media acquired those additional brands, they found themselves managing and running three disparate tech stacks. <\/p>\n\n\n\n<p>Facing looming upgrades and additional required investments to keep all three running well, they decided to standardize on WordPress VIP and Parse.ly as a common set of technologies across all three. Doing so meant they could drive additional traffic, improve site performance and reliability, and innovate faster.<\/p>\n\n\n\n<div class=\"wp-block-group alignfull is-style-no-padding has-layer-4-background-color has-background has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading is-style-supporting has-heading-3-font-size\">Key results<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>120% year-over-year increase in organic pageviews<\/li>\n\n\n\n<li>~90% reduction in development overhead<\/li>\n\n\n\n<li>Reduced complexity through standardization<\/li>\n\n\n\n<li>Improved reliability<\/li>\n\n\n\n<li>Increased usage of data<\/li>\n\n\n\n<li>Better able to serve core mission<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity\"\/>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-style-padding-1 has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-supporting has-heading-3-font-size\">The challenge<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Three CMS solutions, each with their own unique technical needs<\/h3>\n\n\n\n<p>As Her Campus Media grew both organically and through acquisition, they accumulated a series of disparate technologies. The flagship Her Campus property was originally built using Drupal hosted on Acquia, CollegeFashionista using WordPress hosted on WP Engine and Spoon University was a custom Ruby on Rails application with a Node.js front end running on Digital Ocean. There was no commonality between the three architectures or hosting providers.<\/p>\n\n\n\n<p>David Lievense, Director of Product Engineering and IT at Her Campus Media, was responsible for all three. &#8220;I was brought in to bring sanity to our infrastructure,&#8221; he said. &#8220;Maintaining three separate systems wasn\u2019t efficient and all three faced challenges.&#8221;<\/p>\n\n\n\n<p>Her Campus faced an impending deadline with Drupal 7\u2019s end-of-life. &#8220;Drupal had been a good platform for us for 10-plus years,&#8221; said Lievense. &#8220;But it didn\u2019t fit where we were as a small, dynamic organization that wanted to publish and iterate quickly and leverage a massive community of thousands of developers. Our original plan was to move to Drupal 8, but that would require a full site rebuild. Eventually, we asked ourselves, &#8216;Are we doing that because Drupal is the right platform or are we doing that because that\u2019s what we\u2019ve always done?'&#8221;<\/p>\n\n\n\n<p>College Fashionista worked well on WordPress but began experiencing challenges with their hosting platform, WP Engine. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;WP Engine\u2019s level of support once worked for us, but as our platforms grew, we needed a platform and customer support that would evolve with the changing needs of our organization.&#8221;<\/p><cite>\u2014David Lievense<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Spoon University\u2019s custom application was well-liked by staff and highly tailored to the needs of editors and college writers. However, it was expensive to maintain and taxed Her Campus\u2019s lean engineering team. &#8220;The maintenance level and complexity of doing anything was significantly higher,&#8221; said Lievense. <\/p>\n\n\n\n<p>&#8220;One example was with our old Ruby on Rails application\u2014as <a href=\"https:\/\/wpvip.com\/2024\/06\/11\/google-algorithm-updates-2024\/\">best practices around SEO changed<\/a>, we had to constantly update that component. Because Google is constantly updating [their ranking methodology], whatever we had in place went out of date.&nbsp; But with WordPress we can trust that the <a href=\"https:\/\/wpvip.com\/2023\/06\/21\/choosing-the-best-plugins-for-wordpress-vip\/\">best of breed plugins<\/a> will be doing that development for us.&#8221;<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-supporting has-heading-3-font-size\">The solution<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">A common infrastructure for growth<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\">WordPress as the unified CMS<\/h4>\n\n\n\n<p>After evaluating whether to adopt their custom application to all three properties, Her Campus Media chose WordPress as their solution. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;We\u2019re never going to build an engineering team to match not only core WordPress Core with its many developers who contribute to every new release, but also the tens of thousands working on plugins, add-ons, and other technologies.&#8221; <\/p><cite>\u2014David Lievense<\/cite><\/blockquote><\/figure>\n\n\n\n<p>&#8220;While we did consider Drupal, their plugin community and number of plugins available for Drupal are so much smaller,&#8221; said Lievense.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/wpvip.com\/wordpress-ecosystem\/\">massive WordPress ecosystem<\/a> of solutions helped Her Campus Media move faster while controlling costs. \u201cWordPress helps my team punch above their weight,\u201d said Lievense. \u201cNow we can take a plugin that does 90% of what I need\u2014I just need to handle the other 10% that\u2019s custom to us. The WordPress architecture enables us to deliver just the right experience for our unique needs without building from scratch.\u201d<\/p>\n\n\n\n<p>At the same time, Her Campus Media wanted to prioritize and <a href=\"https:\/\/wpvip.com\/wordpress-gutenberg\/\">improve the editorial experience<\/a> with consumer-grade usability. \u201cThese are students accustomed to using top-of-the-line, easy-to-use, beautiful, responsive applications,\u201d said Lievense.<\/p>\n\n\n\n<p>\u201cDrupal always had this <em>old<\/em> feeling to it. The fact WordPress had moved to a modern block-based editing experience was an opportunity for us to adopt content creation tools that matched the expectations of our writers.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Improving content strategy<\/h4>\n\n\n\n<p>Her Campus Media was also expanding their <a href=\"https:\/\/wpvip.com\/content-analytics-content-hub\/?size=n_12_n&amp;sort-field=post_date&amp;sort-direction=desc\">content strategy<\/a> to be even more data-driven, an initiative spearheaded by VP, Content Rosanne Salvatore when she joined the company in 2022. As part of that initiative, Her Campus Media began using <a href=\"https:\/\/wpvip.com\/content-analytics\/\">Parse.ly, a part of WordPress VIP<\/a>, to get better <a href=\"http:\/\/parse.ly\" target=\"_blank\" rel=\"noreferrer noopener\">content analytics<\/a> into the hands of their editors and writers.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cUsing insights both in real time and historically is the best way to make a content strategy.\u201d <\/p><cite>\u2014Rosanne Salvatore<\/cite><\/blockquote><\/figure>\n\n\n\n<p>\u201cWe need to look at where traffic is coming from, to which content, and why. Every editor needs to use this data all day, every day\u2014it\u2019s a huge part of our editorial strategy. Meanwhile, many of the students in our chapters want to pursue careers in media. I want them to learn why these metrics are important and how to use them throughout their careers,\u201d said Salvatore. <\/p>\n\n\n\n<p>But <a href=\"https:\/\/www.parse.ly\/ga4-problems\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Analytics struggled to provide the right insights<\/a> to the right people. \u201cMy national editors are Gen Z,\u201d said Salvatore. \u201cThey hadn\u2019t been working with GA as long as I had. It was difficult for them to pull out the stats they needed. I had worked with Parse.ly before and its data visualization and user experience is much better and easier to figure out.\u201d<\/p>\n\n\n\n<p>Her Campus Media\u2019s investment in Parse.ly proved prescient when <a href=\"https:\/\/www.parse.ly\/thanks-ondemand-webinar-struggling-with-ga4\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google retired Universal Analytics<\/a> in favor of Google Analytics 4. \u201cWhen the switch to GA4 happened, even as an engineer, I couldn\u2019t get the data to be consistent,\u201d said Lievense. \u201cUniversal Analytics would give one set of numbers and GA4 another. We couldn\u2019t trust the data. And the whole point of analytics is trusting the numbers and having a complete view of our websites.\u201d<\/p>\n\n\n\n<p>As Her Campus Media continued to grow, the organization was eager to integrate an elevated data tool into its data strategy, Parse.ly offered a path forward. \u201cOnce we switched to Parse.ly then we were able to easily pull website analytics from multiple platforms and determine any outliers. In every case, Parse.ly provided us with the most accurate, reliable data.\u201d<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Doubling down with WordPress VIP<\/h4>\n\n\n\n<p>Based on their experience with Parse.ly and evaluation of technical capabilities, Her Campus Media decided to standardize on WordPress VIP as the hosting platform for their WordPress instances, with Parse.ly serving as their <a href=\"https:\/\/wpvip.com\/glossary\/content-analytics\/\">content analytics<\/a> solution. Together, the unified solution would form the backbone of their three major digital properties.<\/p>\n\n\n\n<p>\u201cIt really was about trust,\u201d said Lievense. \u201cWhat WordPress VIP gives you is the trust that these people know they\u2019re doing, understand the WordPress ecosystem deeply, and empower content creation. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Our traffic isn\u2019t constant and we have major events that bring traffic spikes. The combination of WordPress VIP\u2019s dynamic scaling and their support made them a smart partner.\u201d<\/p><cite>\u2014David Lievense<\/cite><\/blockquote><\/figure>\n\n\n\n<p>With the impending Drupal 7 end-of-life, Her Campus was first to be built out with a new theme and necessary plugins to meet their workflow. They worked with WordPress VIP technology partner <a href=\"https:\/\/wpvip.com\/partner\/the-code-company\/\">The Code Company<\/a> on the implementation and migration from Drupal. Both Her Campus and Spoon University have similar hierarchies, structures, and workflows across campus-based chapters, national writers, and full-time staff. That meant Spoon University could leverage work done for Her Campus. <\/p>\n\n\n\n<p>Her Campus Media worked with WordPress VIP agency partner <a href=\"https:\/\/wpvip.com\/partner\/10up\/\">10up<\/a> on their migration for the Spoon University site. Finally, the College Fashionista implementation was the simplest of the three, moving from their WordPress setup on WP Engine to WordPress VIP.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Driving traffic through a unified SEO approach&nbsp;<\/h4>\n\n\n\n<p>Organic traffic is a key driver for Her Campus Media. But effective search engine optimization (SEO) requires changes to both content and site performance. And in some cases these need to happen in tandem. To achieve maximum results, Lievense and Salvatore conduct monthly meetings where they align to drive improvement.&nbsp;<\/p>\n\n\n\n<p>Data from <a href=\"http:\/\/parse.ly\" target=\"_blank\" rel=\"noreferrer noopener\">Parse.ly Analytics<\/a> provided a roadmap for content improvement. But things really started picking up when WordPress VIP became the core platform, said Lievense. \u201cOne of the reasons for our traffic increase is Google sees our site as so much faster than what it was on our previous platforms. We\u2019re not getting dinged for negative metrics in <a href=\"https:\/\/wpvip.com\/glossary\/core-web-vitals\/\">Core Web Vitals<\/a>.&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Partnering with a best-of-breed company like WordPress VIP lets us fight with bigger, better resourced companies for eyeballs.\u201d<\/p><cite>\u2014David Lievense<\/cite><\/blockquote><\/figure>\n\n\n\n<p>Her Campus Media is able to adopt best practices without extensive development work. Take Spoon University&#8217;s recipes. To be featured in online carousels and served as rich text results, Google requires data to be formatted in very specific ways. Using WordPress plugins, Her Campus Media no longer has to build this functionality and suffer the impacts if they fall behind keeping up with Google&#8217;s changes.<\/p>\n\n\n\n<p>After moving to WordPress VIP and using Parse.ly to improve their content strategy, Her Campus saw a 120% year-over-year increase in organic search pageviews.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>\u201cWith the combination of WordPress and Parse.ly, we\u2019re seeing traffic growth unheard of in the industry.\u201d<\/p><cite>\u2014Rosanne Salvatore<\/cite><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-group is-style-padding-1 related-content-block is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator aligncenter has-alpha-channel-opacity is-style-bold-separator\"\/>\n\n\n\n<h2 class=\"wp-block-heading is-style-support-text-1 is-style-supporting has-heading-3-font-size\">Related content<\/h2>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"581\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1032,581\" alt=\"Hands holding tablet showing ebook 'How WordPress VIP &amp; Parse.ly Reduce Total Cost of Ownership' with WordPress logos on dark background.\" class=\"wp-image-116804\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png 2160w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=120,68 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=280,158 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=768,432 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1032,581 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=1536,864 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=2048,1152 2048w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=416,234 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=829,466 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=930,523 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=320,180 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=480,270 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=960,540 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=660,371 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=850,478 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=720,405 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/Performance_-Why-Choose-WPVIP-.png?resize=700,394 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">How WordPress VIP &amp; Parse.ly Reduce Total Cost of Ownership<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/resource\/total-cost-of-ownership-wordpress-vip-parsely\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start lowering your costs<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"581\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=1032,581\" alt=\"A bar graph made of stacked newspapers increasing in height from left to right, with an upward-trending golden arrow symbolizing newsroom growth and improved performance. The dark background emphasizes the contrast between the news stacks and the data visualization.\" class=\"wp-image-115886\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png 2880w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=120,68 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=280,158 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=768,432 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=1032,581 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=1536,864 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=2048,1152 2048w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=416,234 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=829,466 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=930,523 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=320,180 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=480,270 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=960,540 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=660,371 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=850,478 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=720,405 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/02\/3-Ways-to-Improve-Newsroom-Management-Featured-Blog-1400x810-1.png?resize=700,394 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">3 Ways to Improve Newsroom Management<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/blog\/improve-newsroom-management\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"573\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=1032,573\" alt=\"Two people working on laptops outside, next to the Gannett logo\" class=\"wp-image-115307\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png 2160w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=120,67 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=280,156 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=768,427 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=1032,573 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=1536,853 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=2048,1138 2048w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=416,231 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=829,461 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=930,517 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=320,178 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=480,267 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=960,533 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=660,367 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=850,472 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=720,400 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2025\/01\/gannett-Case-Study-feat-image.png?resize=700,389 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">How Parse.ly Helped USA TODAY Co. Standardize Content Analytics for 600+ Publications<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/case-studies\/gannett\/\">Read the article<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-style-columns-no-gap is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:42%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" height=\"573\" width=\"1032\" loading=\"lazy\" src=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=1032,573\" alt=\"Times Media logo next to a picture of people talking\" class=\"wp-image-114743\" style=\"aspect-ratio:16\/9;object-fit:cover\" srcset=\"https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png 2160w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=120,67 120w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=280,156 280w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=768,427 768w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=1032,573 1032w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=1536,853 1536w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=2048,1138 2048w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=416,231 416w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=829,461 829w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=930,517 930w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=320,178 320w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=480,267 480w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=960,533 960w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=660,367 660w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=850,472 850w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=720,400 720w, https:\/\/wpvip.com\/wp-content\/uploads\/sites\/3\/2024\/09\/Times-Case-Study-feat-image-1.png?resize=700,389 700w\" sizes=\"auto, (max-width: 1032px) 100vw, 1032px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:58%\">\n<div class=\"wp-block-group is-style-spacing-between-x-small is-vertical is-content-justification-left is-layout-flex wp-container-core-group-is-layout-dd225191 wp-block-group-is-layout-flex\" style=\"min-height:50%\">\n<p class=\"is-style-display\" style=\"color:var(--wp--custom--text--primary)\">How The Times Accelerated Their Publishing Workflow<\/p>\n\n\n\n<div class=\"wp-block-buttons is-style-reduce-spacing-and-outline is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-tertiary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/wpvip.com\/case-studies\/the-times-accelerate-publishing\/\">Read the 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