{"id":95428,"date":"2026-04-22T00:02:57","date_gmt":"2026-04-22T00:02:57","guid":{"rendered":"https:\/\/sms-bridges.com\/?p=95428"},"modified":"2026-04-22T02:33:54","modified_gmt":"2026-04-22T02:33:54","slug":"from-trust-to-opportunity-jetro-singapore-on-the-future-of-bilateral-business","status":"publish","type":"post","link":"https:\/\/sms-bridges.com\/from-trust-to-opportunity-jetro-singapore-on-the-future-of-bilateral-business\/","title":{"rendered":"From Trust to Opportunity: JETRO Singapore on the Future of Bilateral Business","gt_translate_keys":[{"key":"rendered","format":"text"}]},"content":{"rendered":"\n

More than a diplomatic milestone marking six decades of Japan-Singapore ties, SJ60 reflects a relationship ready for deeper commercial engagement and broader regional collaboration. JETRO Singapore Managing Director Junji Kurokawa sees the anniversary as a springboard for stronger innovation ties and more projects rooted in Singapore, where Japanese companies can connect with talent, capital and partners while scaling across the wider region<\/p>\n\n\n\n

Bridges<\/strong>: From JETRO\u2019s perspective, what does SJ60 represent today, and what should this milestone advance in the coming years?<\/h3>\n\n\n\n
\"\"<\/a>
Junji Kurokawa<\/strong>, JETRO Singapore Managing Director | \u00a9 JETRO<\/figcaption><\/figure>\n\n\n\n

Kurokawa<\/strong>: SJ60 is more than a symbolic anniversary\u2014it represents six decades of trust, stability, and shared ambition in Japan\u2013Singapore relations. This year also marks the 70th anniversary of JETRO Singapore, reinforcing our long-standing commitment to deepening bilateral economic ties and supporting businesses across both markets. Today, Singapore stands as one of Asia\u2019s most dynamic hubs for innovation, talent, and capital, making it a natural launching point for Japanese companies seeking global collaboration and regional growth.\u00a0 Looking ahead, SJ60 should catalyse a new phase of partnership: deeper open-innovation between Japanese corporations and Singapore\u2019s vibrant ecosystem, more R&D and pilot projects anchored here, and joint initiatives that can scale across ASEAN and South Asia. Ultimately, SJ60 should help translate a trusted friendship into faster innovation cycles, stronger commercial outcomes, and broader regional impact.<\/p>\n\n\n\n

Looking to 2026, what are JETRO\u2019s top priorities to deepen business ties between the two markets, and which areas are you focusing on most?<\/h3>\n\n\n\n

Toward 2026, JETRO is focused on three key priorities to accelerate Japan\u2013Singapore business collaboration.  First, we are strengthening innovation-driven partnerships by positioning Singapore as Japan\u2019s Open Innovation Hub. Through our business-matching platform J-Bridge, we help large corporations, SMEs, and startups transform ideas into pilots and pilots into long-term partnerships.  Second, we support the overseas expansion of Japanese SMEs and startups, responding to more than 1,000 consultations annually. Demand remains strong in agri-food, healthcare, and lifestyle sectors.  To support market entry, we provide targeted opportunities through trade fairs, curated business matching, meet-ups, and pitch events. Third, we provide strategic insights for companies re-evaluating Singapore\u2019s role as a regional headquarters or gateway to South Asia\u2014particularly India\u2014using Singapore as a base for long-term growth. Across these pillars, our mission is to support companies of all sizes in building R&D, commercial, and regional management functions in Singapore.<\/p>\n\n\n\n

Which sectors or themes are gaining the most momentum today, and what is driving that momentum?<\/h3>\n\n\n\n

Several sectors are experiencing strong momentum. Healthcare is accelerating, driven by Singapore\u2019s focus on digital health, ageing-well innovation, and strong public\u2013private collaboration. Green and cleantech are expanding as the country advances its net-zero commitments and seeks energy-efficient, carbon-reducing, and advanced materials solutions.<\/p>\n\n\n\n

SJ60 is more than a symbolic anniversary\u2014it represents six decades of trust, stability, and shared ambition in Japan\u2013Singapore relations. This year also marks the 70th anniversary of JETRO Singapore, reinforcing our long-standing commitment to deepening bilateral economic ties and supporting businesses across both markets.<\/p>Junji Kurokawa<\/strong>, JETRO Singapore Managing Director<\/cite><\/blockquote><\/figure>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Deep tech\u2014AI, quantum, space, and advanced materials\u2014is gaining traction as Singapore actively attracts global talent, technology leaders, and R&D partners, creating fertile ground for co-development. Food and agri-related business also remain robust, supported by sustained demand for high-quality Japanese products and Singapore\u2019s sophisticated logistics and culinary ecosystem.<\/p>\n\n\n\n

These trends align closely with Japanese strengths in reliability, technology depth, and manufacturing excellence. When combined with Singapore\u2019s speed, global connectivity, and pro-innovation environment, the result is a powerful platform for moving quickly from pilot to commercialisation and ultimately to regional scale.<\/p>\n\n\n\n

How is JETRO Singapore supporting companies today, and what outcomes do you hope to see?<\/h3>\n\n\n\n

JETRO Singapore provides hands-on, end-to-end support\u2014from market insights that guide strategic decisions to curated matching with corporates, investors, and partners. Through J-Bridge, we also deliver tailored mentoring and pitch opportunities for startups seeking collaboration or market entry.<\/p>\n\n\n\n

Beyond supporting Japanese companies, we place strong emphasis on building genuine win\u2013win partnerships with Singaporean stakeholders. Japan\u2019s technological strengths and deep industry know-how can contribute meaningfully to Singapore\u2019s innovation ecosystem, while Singapore\u2019s speed, diversity, and global reach help Japanese companies expand across APAC and ultimately into global markets.<\/p>\n\n\n\n

In the coming year, we aim to see more pilots evolve into concrete commercial partnerships, greater participation by Japanese SMEs and startups, and more companies using Singapore as a platform for regional innovation, co-development, and growth.<\/p>\n\n\n\n

www.jetro.go.jp\/singapore<\/a><\/strong><\/p>\n","protected":false,"gt_translate_keys":[{"key":"rendered","format":"html"}]},"excerpt":{"rendered":"

More than a diplomatic milestone marking six decades of Japan-Singapore ties, SJ60 reflects a relationship ready for deeper commercial engagement and broader regional collaboration. 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