{"id":38771,"date":"2026-04-01T23:45:45","date_gmt":"2026-04-01T16:45:45","guid":{"rendered":"https:\/\/remthailand.asia\/?p=38771"},"modified":"2026-04-01T23:45:45","modified_gmt":"2026-04-01T16:45:45","slug":"airbnb-data-shows-travellers-looking-beyond-thailands-songkran-hotspots","status":"publish","type":"post","link":"https:\/\/remthailand.asia\/airbnb-data-shows-travellers-looking-beyond-thailands-songkran-hotspots\/","title":{"rendered":"Airbnb data shows travellers looking beyond Thailand\u2019s Songkran hotspots"},"content":{"rendered":"<p><em>Searches for Ko Yao Noi in 2025 rose almost 50 percent as travellers look beyond hotspots, with growing interest in emerging destinations like Udon Thani<\/em><\/p>\n<p><em>Over 90 percent of Thai travellers surveyed actively avoid crowded destinations, favouring quieter getaways<\/em><\/p>\n<figure id=\"attachment_38772\" aria-describedby=\"caption-attachment-38772\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"blazy wp-image-38772\" src=\"https:\/\/remthailand.asia\/wp-content\/themes\/newsmag-pro\/assets\/images\/picture_placeholder_list.jpg\" data-src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m.jpg\" alt=\"\" width=\"600\" height=\"338\" \/><figcaption id=\"caption-attachment-38772\" class=\"wp-caption-text\"><noscript><img decoding=\"async\" class=\"wp-image-38772\" src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m.jpg\" alt=\"\" width=\"600\" height=\"338\" srcset=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m.jpg 1772w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m-649x365.jpg 649w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m-720x405.jpg 720w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m-768x432.jpg 768w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-4_m-1536x864.jpg 1536w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript> Adventure photographer taking landscape photos. Phang Nga Bay, Samet Nangshe Viewpoint, Thailand<\/figcaption><\/figure>\n<p><strong>Bangkok, Thailand <\/strong>&#8211; Songkran is one of Thailand\u2019s biggest travel moments and has long been synonymous with vibrant street celebrations in Bangkok, Pattaya, Phuket and Chiang Mai. But new Airbnb data reveals that while these iconic destinations remain popular, travellers are increasingly choosing to celebrate Thailand\u2019s New Year differently by venturing beyond the usual hotspots to discover quieter, more immersive destinations across the country.<\/p>\n<p>From lesser-known islands to rising regional destinations, Songkran travel is evolving into a more intentional and experience-led journey, where celebration meets exploration.<\/p>\n<p><strong>How travellers are redefining Songkran travel:<\/strong><\/p>\n<p>Airbnb search trends highlight key shifts in how travellers are rethinking their Songkran getaway this year:<\/p>\n<p><strong>Rising interest in lesser-known islands: <\/strong>Searches for stays on Ko Yao Noi (Phang Nga) by international guests have increased almost 50 percent<sup>1<\/sup> year-on-year, highlighting growing demand for quieter island destinations that offer a more relaxed alternative to traditional hotspots.<\/p>\n<p><strong>Growing appeal of emerging regional destinations:<\/strong> Travelers are increasingly looking beyond major cities, with rising interest amongst international guests in places like Udon Thani in the Northeast as they seek fresh, less crowded Songkran experiences.<\/p>\n<p><strong>Songkran travel is commonly a shared travel experience:<\/strong> Group and couple travel are the most popular travel types among international guests,<sup>2<\/sup> while more than half of Thai travellers planning domestic trips are travelling in groups of three or more<sup>3<\/sup> &#8211; highlighting a preference for more social, shared celebrations.<\/p>\n<figure id=\"attachment_38773\" aria-describedby=\"caption-attachment-38773\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"blazy size-large wp-image-38773\" src=\"https:\/\/remthailand.asia\/wp-content\/themes\/newsmag-pro\/assets\/images\/picture_placeholder_list.jpg\" data-src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-38773\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-38773\" src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-1620x1080.jpg 1620w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-548x365.jpg 548w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-720x480.jpg 720w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-768x512.jpg 768w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m-1536x1024.jpg 1536w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-2_m.jpg 1772w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript> Asian people wearing Thai dress traditional playing splash water during Songkran festival and Thai elephant at temple .Funny festival traditional holiday in Thailand.<\/figcaption><\/figure>\n<figure id=\"attachment_38774\" aria-describedby=\"caption-attachment-38774\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"blazy size-large wp-image-38774\" src=\"https:\/\/remthailand.asia\/wp-content\/themes\/newsmag-pro\/assets\/images\/picture_placeholder_list.jpg\" data-src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-38774\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-38774\" src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-1620x1080.jpg 1620w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-548x365.jpg 548w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-720x480.jpg 720w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-768x512.jpg 768w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m-1536x1024.jpg 1536w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-1_m.jpg 1772w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript> CHIANG MAI, THAILAND &#8211; APRIL 13, 2025 : Chiang mai Songkran festival.The tradition of bathing the Buddha Phra Singh marched on an annual basis. With respect to faith.<\/figcaption><\/figure>\n<figure id=\"attachment_38775\" aria-describedby=\"caption-attachment-38775\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"blazy size-large wp-image-38775\" src=\"https:\/\/remthailand.asia\/wp-content\/themes\/newsmag-pro\/assets\/images\/picture_placeholder_list.jpg\" data-src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" \/><figcaption id=\"caption-attachment-38775\" class=\"wp-caption-text\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-38775\" src=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-1620x1080.jpg\" alt=\"\" width=\"600\" height=\"400\" srcset=\"https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-1620x1080.jpg 1620w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-548x365.jpg 548w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-720x480.jpg 720w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-768x512.jpg 768w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m-1536x1024.jpg 1536w, https:\/\/remthailand.asia\/wp-content\/uploads\/2026\/04\/Airbnb_Go-Beyond-the-Splash-Songkran-2026-3_m.jpg 1772w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/noscript> Young Thai woman wearing traditional Lanna dress hanging colorful Tung flags for Songkran festival celebrations at Wat Lok Molee temple<\/figcaption><\/figure>\n<p><strong>A broader shift towards rural and less crowded destinations<\/strong><\/p>\n<p>While Airbnb search data spotlights lesser-known destinations travellers are looking to explore this Songkran, a survey commissioned by Airbnb in November 2025 points to a broader shift in how Thai travellers are choosing to explore their own country. <strong>The survey found that 89 percent of Thai travellers visited a rural or non-urban destination within Thailand in the past year<\/strong>, and<strong> 90 percent say they are likely to take a similar domestic trip in the next 12 months<\/strong>.<sup>4<\/sup><\/p>\n<p>The survey also highlights a growing desire to travel beyond crowded tourism centres. <strong>Ninety-two percent of Thai travellers said they actively avoid crowded or overtouristed destinations<\/strong>, with many seeking destinations that offer nature, scenery and opportunities to slow down and relax.<sup>4<\/sup><\/p>\n<p>As travellers explore more of Thailand beyond major tourism hubs, local hosts often play an important role in helping guests discover neighbourhood experiences and small businesses in the communities they visit. <strong>Ninety-six percent of guests surveyed who stayed at an Airbnb listing or similar in a rural\/non-urban destination said their host shared local recommendations during their trip<\/strong><sup>4<\/sup> and those recommendations often translated directly into local spending with <strong>98 percent of travellers surveyed saying host suggestions influenced where they spent money<\/strong>.<sup>4<\/sup><\/p>\n<p><strong>Amanpreet Bajaj, Airbnb\u2019s Country Head for Southeast Asia and India<\/strong>, said, <em>\u201cWe\u2019re seeing more travellers choosing to celebrate Songkran in new ways, looking beyond the traditional hotspots to discover destinations that offer a deeper connection to local culture and community. Lesser-known places across Thailand provide the opportunity to experience the festival more authentically, whether that\u2019s joining neighbourhood traditions, exploring coastal towns or spending quality time together in unique Airbnb listings with friends and family.\u201d<\/em><\/p>\n<p>As travellers plan their Songkran getaways, many are choosing to combine celebration with exploration &#8211; discovering new destinations and experiencing Thailand beyond the usual festival crowds. This shift reflects a growing desire for more immersive, experience-led travel, where travellers are not only taking part in the festivities but also spending time exploring local neighbourhoods, culture and cuisine across the country.<\/p>\n<p><em>1 Based on Airbnb internal data of searches by international guests during 2024 for stays in Thailand for 12 &#8211; 20 April, 2025, compared with searches during 2025 for stays in Thailand for 11 &#8211; 19 April, 2026.<\/em><\/p>\n<p><em>2 Based on Airbnb internal data of searches by international guests during 2025 for stays in Thailand for 11 &#8211; 19 April, 2026.<\/em><\/p>\n<p><em>3 Based on Airbnb internal data of searches by Thai guests during 2025 for stays in Thailand for 11 &#8211; 19 April, 2026.<\/em><\/p>\n<p><em>4 The <\/em><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/news.airbnb.com\/wp-content\/uploads\/sites\/4\/2026\/02\/Digital-_-Airbnb-_-Tourism-Dispersal-Report.pdf#_gl=1*oj2fj8*_gcl_aw*R0NMLjE3NjU4NjE5MTEuQ2owS0NRanctdUswQmhDMEFSSXNBTlF0Z0dNV0tmVzNSUVloN0NfZ08tU3dXNG5zRmswV2xkNXk5b0wyaGx5RlZ1WmlNRHRNZDFtd3RMY2FBcllkRUFMd193Y0I.*_gcl_dc*R0NMLjE3NjU4NjE5MTEuQ2owS0NRanctdUswQmhDMEFSSXNBTlF0Z0dNV0tmVzNSUVloN0NfZ08tU3dXNG5zRmswV2xkNXk5b0wyaGx5RlZ1WmlNRHRNZDFtd3RMY2FBcllkRUFMd193Y0I.*_gcl_au*ODMwMzU5MjkzLjE3Njc1NzI4ODE.*FPAU*ODMwMzU5MjkzLjE3Njc1NzI4ODE\"><em>Beyond the Beaten Track: Unlocking Tourism Growth Across Asia Pacific report<\/em><\/a><\/span><em> is based on a YouGov survey commissioned by Airbnb featuring 7,076 leisure travellers aged 18+ across Australia, India, Indonesia, Japan, Malaysia, New Zealand, South Korea and Thailand conducted in November 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Searches for Ko Yao Noi in 2025 rose almost 50 percent as travellers look beyond hotspots, with growing interest in emerging destinations like Udon Thani Over 90 percent of Thai travellers surveyed actively avoid crowded destinations, favouring quieter getaways Bangkok, Thailand &#8211; Songkran is one of Thailand\u2019s biggest travel moments and has long been synonymous [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":38773,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23],"tags":[],"class_list":["post-38771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-features"],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Airbnb data shows travellers looking beyond Thailand\u2019s Songkran hotspots | REm Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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