About this course:
These days, we take it for granted that we can get instant access to health information. Our first instinct is to turn to Google when we have health concerns, and there is a myriad of information explaining every possible condition and health indicator. The priority of healthcare providers, on the other hand, is to connect patients with care. Which might mean figuring out which clinic to call, how to book an appointment, when to schedule a procedure, or how to access urgent care.
Healthcare providers have to carefully build a user journey that directs patients to the most high-priority content quickly, but also allow them to locate what might be a less-used health service or resource. And above all, the information has to be delivered in a way that is easy for the public to understand. Streamlining the user experience so that patients can find the right information quickly is not just a nice to have, but essential to giving them access to the care they need.
Register for this free webinar to learn about:
- Creating clear pathways for patients and their families
- Building a services locator or physician directory that’s easy to use
- Techniques for integrating maps and contact information
- Using filters and facets to streamline the search experience
- Accessibility, tone of voice, and plain language content
- Security and privacy
Who Will Get the Most Out of This Webinar
This talk is designed for healthcare professionals interested in improving their website and user experience.
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