diff --git a/google-cloud-memcache-bom/pom.xml b/google-cloud-memcache-bom/pom.xml
index 3e0b67f2..d0080518 100644
--- a/google-cloud-memcache-bom/pom.xml
+++ b/google-cloud-memcache-bom/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-bom</artifactId>
-  <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>pom</packaging>
   <parent>
     <groupId>com.google.cloud</groupId>
@@ -56,27 +56,27 @@
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.8.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.8.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
     </dependencies>
   </dependencyManagement>
diff --git a/google-cloud-memcache/pom.xml b/google-cloud-memcache/pom.xml
index 9fa17611..324d5991 100644
--- a/google-cloud-memcache/pom.xml
+++ b/google-cloud-memcache/pom.xml
@@ -3,7 +3,7 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache</artifactId>
-  <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <packaging>jar</packaging>
   <name>Google Cloud Memcache</name>
   <url>https://github.com/googleapis/java-memcache</url>
@@ -11,7 +11,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-memcache</site.installationModule>
diff --git a/grpc-google-cloud-memcache-v1/pom.xml b/grpc-google-cloud-memcache-v1/pom.xml
index c7bc597b..678185d5 100644
--- a/grpc-google-cloud-memcache-v1/pom.xml
+++ b/grpc-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-  <version>2.1.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+  <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
   <name>grpc-google-cloud-memcache-v1</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-memcache-v1beta2/pom.xml b/grpc-google-cloud-memcache-v1beta2/pom.xml
index ee46db19..72e19f74 100644
--- a/grpc-google-cloud-memcache-v1beta2/pom.xml
+++ b/grpc-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.8.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+  <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
   <name>grpc-google-cloud-memcache-v1beta2</name>
   <description>GRPC library for grpc-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/pom.xml b/pom.xml
index a867de78..65275865 100644
--- a/pom.xml
+++ b/pom.xml
@@ -4,7 +4,7 @@
   <groupId>com.google.cloud</groupId>
   <artifactId>google-cloud-memcache-parent</artifactId>
   <packaging>pom</packaging>
-  <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+  <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   <name>Google Cloud Memcache Parent</name>
   <url>https://github.com/googleapis/java-memcache</url>
   <description>
@@ -61,27 +61,27 @@
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.8.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+        <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1beta2</artifactId>
-        <version>0.8.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
+        <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1beta2:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>proto-google-cloud-memcache-v1</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.api.grpc</groupId>
         <artifactId>grpc-google-cloud-memcache-v1</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:grpc-google-cloud-memcache-v1:current} -->
       </dependency>
       <dependency>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-memcache</artifactId>
-        <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+        <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
       </dependency>
 
       <dependency>
diff --git a/proto-google-cloud-memcache-v1/pom.xml b/proto-google-cloud-memcache-v1/pom.xml
index 10a2f5ec..604c2804 100644
--- a/proto-google-cloud-memcache-v1/pom.xml
+++ b/proto-google-cloud-memcache-v1/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1</artifactId>
-  <version>2.1.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
+  <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1:current} -->
   <name>proto-google-cloud-memcache-v1</name>
   <description>PROTO library for proto-google-cloud-memcache-v1</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-memcache-v1beta2/pom.xml b/proto-google-cloud-memcache-v1beta2/pom.xml
index f9d138d2..f9e78262 100644
--- a/proto-google-cloud-memcache-v1beta2/pom.xml
+++ b/proto-google-cloud-memcache-v1beta2/pom.xml
@@ -4,13 +4,13 @@
   <modelVersion>4.0.0</modelVersion>
   <groupId>com.google.api.grpc</groupId>
   <artifactId>proto-google-cloud-memcache-v1beta2</artifactId>
-  <version>0.8.10</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
+  <version>0.8.11-SNAPSHOT</version><!-- {x-version-update:proto-google-cloud-memcache-v1beta2:current} -->
   <name>proto-google-cloud-memcache-v1beta2</name>
   <description>PROTO library for proto-google-cloud-memcache-v1beta2</description>
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-memcache-parent</artifactId>
-    <version>2.1.10</version><!-- {x-version-update:google-cloud-memcache:current} -->
+    <version>2.1.11-SNAPSHOT</version><!-- {x-version-update:google-cloud-memcache:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/versions.txt b/versions.txt
index 3025f063..cd473a70 100644
--- a/versions.txt
+++ b/versions.txt
@@ -1,8 +1,8 @@
 # Format:
 # module:released-version:current-version
 
-google-cloud-memcache:2.1.10:2.1.10
-grpc-google-cloud-memcache-v1beta2:0.8.10:0.8.10
-grpc-google-cloud-memcache-v1:2.1.10:2.1.10
-proto-google-cloud-memcache-v1beta2:0.8.10:0.8.10
-proto-google-cloud-memcache-v1:2.1.10:2.1.10
+google-cloud-memcache:2.1.10:2.1.11-SNAPSHOT
+grpc-google-cloud-memcache-v1beta2:0.8.10:0.8.11-SNAPSHOT
+grpc-google-cloud-memcache-v1:2.1.10:2.1.11-SNAPSHOT
+proto-google-cloud-memcache-v1beta2:0.8.10:0.8.11-SNAPSHOT
+proto-google-cloud-memcache-v1:2.1.10:2.1.11-SNAPSHOT