{"id":19882,"date":"2022-07-17T21:43:43","date_gmt":"2022-07-17T21:43:43","guid":{"rendered":"https:\/\/www.conservationalliance.com\/?page_id=19882"},"modified":"2026-03-31T07:06:22","modified_gmt":"2026-03-31T14:06:22","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/conservationalliance.com\/who-we-are\/","title":{"rendered":"Who We Are"},"content":{"rendered":"\n
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Who We Are<\/h1>\n
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The Conservation Alliance is the leading business coalition for conservation. Uniting companies across industries, perspectives, and geographies, we harness the collective power of our members to protect lands and waters for future generations. Our dual top-down and bottom-up approach pairs corporate advocacy with funding for grassroots action on the ground. Investing in The Conservation Alliance is not only an investment in protecting the resources outdoor businesses depend on\u2014it\u2019s a way to strengthen the outdoor economy and ensure long-term business resilience.<\/p>\n <\/div>\n <\/div>\n <\/div>\n

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Mission<\/h2>\n <\/div>\n
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We harness the collective power of business and outdoor communities to fund and advocate for the protection of North America\u2019s natural places.<\/p>\n <\/div>\n <\/div>\n

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Vision<\/h2>\n <\/div>\n
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A planet where nature, wildlife, and people thrive together.<\/p>\n <\/div>\n <\/div>\n

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Values<\/h2>\n <\/div>\n
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We unite for impact.<\/strong>
\nBy building bridges across perspectives, industries, communities, and politics, we amplify our collective power and achieve lasting conservation results.<\/p>\n

We focus on meaningful, tangible results and prioritize pragmatic solutions.<\/strong>
\nWe support and work alongside projects and partners that deliver measurable conservation outcomes, both on the ground and in policy.<\/p>\n

We drive economic and business value.<\/strong>
\nInvesting in conservation is an investment in the future. Healthy landscapes strengthen local economies and create opportunities that benefit both communities and businesses.<\/p>\n

We honor the culture and knowledge of local and Indigenous communities.<\/strong>
\nWe collaborate with the people tied to the landscapes, listening and learning from their perspectives to ensure our conservation efforts align with their traditions and priorities.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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Organizational Strategy<\/h2>\n <\/div>\n
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The Conservation Alliance was founded in 1989 by industry leaders Kelty, Patagonia, REI, and The North Face to increase outdoor industry support for conservation efforts. They believed that cooperation among businesses was the most effective way to make the biggest impact.<\/p>\n

Since our beginning, The Conservation Alliance grew from its four founding members awarding one $40,000 grant to over 250 members supporting over 300 organizations across North America through grantmaking and advocacy.<\/p>\n

Today, The Conservation Alliance includes a network of hundreds of companies that are making investments in land and water conservation because protecting nature is fundamentally good for business. Investing in land and water protection today creates jobs, supports local economies, and ensures these benefits exist for future generations.<\/p>\n

The Conservation Alliance offers an avenue for businesses to use their power – their brand name, their voice, their customer-base, and their pocketbook – to ensure the very places that they rely on for their bottomline are safeguarded for years to come. Click here<\/a> to dive into our five year strategic plan.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n

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TCA’s Conservation Strategy<\/h2>\n <\/div>\n
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TCA unites businesses from a wide range of industries and harnesses our collective voice to lead the charge for reliable, bipartisan efforts that advance conservation policies and public land protection. TCA\u2019s Conservation Strategy brings focus to this work in order to maximize and measure our impact over time. This benefits our members and grantees aligning the impact of our corporate advocacy and providing clarity for current and potential grantees. The Conservation Strategy is updated on a two year cycle. Read the 2025\/2026 Conservation Strategy here<\/a>.<\/p>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/section>\n\n\n\n\n\n \n\n\n

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Members<\/h3>\n <\/div>\n
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Board and Staff<\/h3>\n <\/div>\n \n
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Become a Member<\/h3>\n <\/div>\n
\n Read More <\/svg>\n <\/div>\n <\/div>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-19882","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nWho We Are - The Conservation Alliance<\/title>\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n