Hong Leong Bank logo

Hong Leong Bank: Transforming finance with AI workloads on Google Cloud

Google Cloud results

Hong Leong Bank uses Google Cloud and Gemini 2.5 Flash to improve its digital banking and employee experiences with AI.

Banking is an industry built on trust and personalized service that has stood the test of time. For a 120-year-old institution like Hong Leong Bank (HLB), the key challenge is to use modern technology for speed without losing the vital human touch. HLB meets this challenge by positioning itself as a "digital bank plus much more," driving change with AI to enhance two critical areas, namely customer interactions and employee experiences.

To realize this vision, HLB built its AI ecosystem on Google Cloud, leveraging Gemini 2.5 Flash as its foundational model. The bank deploys a diverse suite of AI agents on this platform, including chatbots for internal and external users, Document AI for trade operations, and Gemini Code Assist for software development. Critically, HLB runs the Gemini model as a private instance on Vertex AI. This secures sensitive customer data, ensures governance, and significantly minimizes data exposure.

HLB is innovating with AI while navigating a hybrid environment that includes legacy systems. The company relies on Google Cloud to handle the complexities that come with this integration. Gemini serves as the integration layer, using API calls to connect to existing databases, cutting manual overhead. Furthermore, HLB uses Cloud Run to efficiently handle high-volume AI/Document AI workloads. This setup allows the team to reliably process user submissions, which can involve up to 600 pages, consisting of 20 documents of 30 pages each, for AI data extraction and classification.

Person using HLB app on phone and laptop
We've achieved a new level of scalability and efficiency with Google Cloud and Gemini. By eliminating manual infrastructure management and seamlessly integrating with our core systems, we can dedicate 100% of our focus to AI development. This allows us to rapidly deliver smarter, faster services for our customers and employees.

William Streitberg

CITO, Hong Leong Bank

The accuracy imperative: Accelerating gen AI

HLB now has a chatbot for customers to ask questions and have their banking needs addressed quickly and efficiently. Named Marina, the chatbot is a significant AI use case that moves digital banking beyond simple customer support into true transactions. The 24/7 chatbot reduces agent workload and enables faster resolution times, resulting in a higher transaction volume and improved customer satisfaction.

Deploying the chatbot was challenging at first; the team's initial open-source Large-Language Model (LLM) choice led to a model constrained by a static knowledge base and pre-defined answers. This approach resulted in slower response time and lacked the rapid processing required for a multi-agent workflow. HLB made a strategic pivot to Gemini 2.5 Flash for its dynamic Retrieval-Augmented Generation (RAG). This move immediately boosted the chatbot's accuracy from 75% to an industry-leading 99%, building customer trust and driving a 3x increase in digital engagement of monthly chat transactions.

Marina's architecture uses Gemini for enhanced intelligence, enabling delivery of accurate, contextual, and multilingual responses in English, Bahasa, and Chinese. The system ensures high-accuracy responses and transactional capabilities through two complementary processes: Dynamic FAQs and real-time transactions.

For pre-login general questions, Marina instantly accesses the most current information by dynamically searching HLB's public website using Google Search, instead of relying on a slow, manually updated database. This capability frees developers from painful manual knowledge base indexing, ensuring the bot's public information is always current.

For post-login personalized, complex tasks like checking a customer's credit card balance, Gemini acts as the control "brain" within the Agentic RAG framework to analyze the user's intent and determine the response. Using the Agent Development Kit (ADK), Gemini commands specialized agents to execute secure calls to HLB's backend APIs and pull real-time data directly from the core banking system. With this real-time access, the chatbot can then analyze interactions and credit history to proactively recommend credit card promotions. As a result, it has been able to handle 70% of chat volume, allowing human agents to shift their focus from high volume work to high complexity work.

Three professionals meeting with a laptop
What we have is a production-grade LLM, with Gemini at its core, running live on Google Cloud. Our voice bots are already changing the game, and thanks to our foundation built for 'No Ops,' we believe the sky is the limit for what we can achieve next.

William Streitberg

CITO, Hong Leong Bank

AI beyond the customer: Automating business processes and developer efficiency

With Google Cloud and our AI tools, we now have the scalable blueprint to build the next big app to serve our customers. Our only limit is our imagination as we continue to grow our AI use cases, securing our banking success and digital leadership.

William Streitberg

CITO, Hong Leong Bank

Before adopting an AI ecosystem, HLB struggled with slow and complex manual operations. By using Vertex AI as its central platform, HLB rapidly deployed a suite of specialized AI agents across the organization to make critical internal operations more efficient and scalable.

Internally, HLB launched AI chatbot "Penny," as a vital HR resource for its 12,000 employees globally. The chatbot provides quick advice to employees on critical policies, such as medical benefits, leave, and payroll, and automates processes such as leave application. This enables HR personnel to focus on complex people issues, strategy, and employee engagement.

For document and risk management, HLB accelerates trade finance operations by using Document AI to process high-volume documents, such as invoices and shipping forms. Trade Operations OCR automatically extracts and digitizes relevant fields across more than 200 languages, delivering a 30% efficiency gain by eliminating manual entry and human errors. Furthermore, Document AI assists the Credit Underwriting team with sanction screening, rapidly flagging key details to minimize regulatory and financial risks.

HLB also empowers developers to be more productive and work more efficiently with Gemini Code Assist that speeds up time-to-market. Acting as an intelligent coding assistant, the tool improves DevOps workflows by providing intelligent code generation. This efficiency translates to faster deployment cycles and less maintenance backlog, driving a 10% to 25% reduction in development time.

Hong Leong Bank (HLB) is a leading, digitally-driven Malaysian financial institution with a 120-year heritage. It provides comprehensive banking services across Asia, namely Singapore, Hong Kong, Vietnam, Cambodia, and China.

Industry: Financial Services

Location: Malaysia

Products: Compute Engine, Cloud SQL, Document AI, Gemini 2.5 Flash, Gemini Code Assist, Google Cloud Search, Cloud Run, Vertex AI


About Google Cloud partner - Cloud Space

Established in 2022, Cloud Space delivers expertise across cloud computing, AI and data automation, hybrid solutions, and robust cybersecurity services.

Google Cloud Partners
  • Cloud Space logo
Google Cloud